Audi Scores Another Product Placement Coup

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20 June 2017 | Cameron La Fontaine | Automotive News

The Audi brand, which has showcased numerous vehicles in feature films over the years, is giving moviegoers an exclusive first look at the 2018 Audi A8 on July 7 as Spider-Man: Homecoming hits U.S. theaters.

“With Spider-Man: Homecoming and our continued partnership with Marvel, we have the opportunity to reach the next generation of both superheroes and innovators,” Loren Angelo, Audi of America vice president of marketing, said in a statement Tuesday.

Audi also created a mini short film that portrays Peter Parker taking a driver’s test while being assessed by comedian J.B. Smoove. Parker notes that he’s driving a prototype owned by his friend Tony (Stark, also known as Iron Man, played by Robert Downey Jr.).

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